Executives from FLOW, exclusive telecommunications partner for the ISSA/GraceKennedy Boy’s and Girl’s Championships are once again revelling in the ‘value’ the association brings to its brand from a consumer perspective.
According to Kim Lee, Head of Retail Marketing & Television at FLOW, the meet – which is now the largest and most prestigious of its kind in the hemisphere- gives the company a great opportunity to connect with a large segment of its key consumer base.
“As far as evaluating our return on investment over the past 13 years, ‘Champs’ has over-delivered on its promised value. The massive crowds which have attended year after year along with the high profile and highly publicized nature of the annual activity gives us great fodder to land our consumer messages and bring attention to special products or initiatives,” Lee shared.
This year, Champs-goers will have the unique opportunity to capitalize on yet another exciting phone offer from the telecommunications company. “ From Tuesday to Friday, patrons switching to the FLOW network will be able to trade in voice feature phones or “bangers” as they are commonly referred to, in exchange for a brand new Android phone for only $1400 + GCT,” Lee revealed.
“As major sponsors, we are always looking for new and exciting ways to engage patrons as well as our customers directly and this year is no different. Everyone is now riding the mobile data wave and persons want to be able to get on social media, use video-calling and of course capture special moments like ‘Champs’. As such, this is the perfect opportunity to unleash this special offer,” she added.
During at the press launch for the 2017 Championships held two weeks ago, Lee also shared that beyond its commercial objectives, the activity also allows the company to meet its philanthropic mandate.
“Over the past 5 years, we have invested approximately $10 million dollars outside of our sponsorship fees directly into the sports programmes at several schools to support their participation at Champs,” she highlighted. This year, Calabar High School, Kingston College, Edwin Allen High School and Wolmer’s Boys School, were the beneficiaries of close to $800,000 in cash and other supplies through FLOW’s ‘Journey to Champs’ programme.
