Sebastian Coe Outlines Future Plans for World Athletics Broadcast Enhancement
Sebastian Coe Outlines Future Plans for World Athletics Broadcast Enhancement

LONDON, Great Britain – Pop-up running tracks in football stadiums, city franchises and athlete auctions are among the “radical” moves athletics must consider to enhance its appeal, says IAAF president Lord Sebastian Coe.

The IAAF president was addressing questions about how the sport can innovate and flourish, especially in the wake of the retirement of its superstar Usain Bolt, according to the BBC.

“Athletics should be ready to change. I’m not ruling anything out,” Coe was quoted as saying.

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