The sport of athletics in Australia has received a significant boost with the announcement today that global sportswear brand, adidas has entered into a multi-year agreement with Athletics Australia.
A coup for the sport of track and field in Australia, the partnership will see adidas become a Major Partner of Athletics Australia and its Official Apparel and Footwear Supplier.
Athletics Australia Chief Executive Officer Dallas O’Brien said the new partnership with adidas would greatly benefit the sport in Australia.
“There is no doubt that adidas is one of the world’s most recognisable brands, so it is a significant achievement for Athletics Australia to be able to team up with such a global leader in sports,” O’Brien said.
“Whilst adidas has long been a strong supporter of athletics in this country through personal sponsorships of some of our biggest stars including Sally Pearson and Mitchell Watt, now they’ve joined us in a broader partnership.
“We couldn’t be more excited about the opportunity to work with adidas given the brand’s status as an innovative leader in sports apparel and footwear, and we’re sure our athletes will enjoy wearing adidas gear as they represent Australia,” O’Brien added.
Head of Global Sports Marketing – Individual & Regional Sports at adidas, Jim Latham said Australia was a region that had been on the brand’s radar for some time, with many emerging talents.
“We’re very proud to be partnering with this leading industry body in Australia. The dedicated team and world-class athletes at Athletics Australia fit perfectly within our global strategy to work with strong athletic federations across the world,” Latham commented.
The new agreement between Athletics Australia and adidas ensures that adidas will outfit all Athletics Australia teams at international championships. The adidas brand will also be strongly represented in the domestic season during the course of the upcoming Australian Athletics Tour, which commences in Perth this Saturday.
As per standard Athletics Australia policy, the commercial terms of the agreement will not be disclosed.