The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics (Penn Athletics) and the Tri-State Toyota Dealers Association today announced a significant sponsorship agreement making Toyota the exclusive presenting sponsor of The Penn Relays. This year’s event, which will take place April 23-25 at historic Franklin Field, will now be formally entitled The Penn Relays, presented by Toyota.
The Penn Relays debuted on April 21, 1895, at Franklin Field on Penn’s campus and celebrated the 125th Running in 2019. The Relays is the first and largest relay meet in the world, and the three-day event annually draws 15,000+ athletes and 110,000+ spectators. Olympic medalists, world record holders and competitors from elementary school to master’s events have all competed at The Penn Relays.
As part of the Tri-State Toyota Dealers’ presenting sponsorship, Toyota will now be recognized as the official automotive sponsor of The Penn Relays. Fans can expect to see the Toyota brand incorporated into all facets of this year’s event, including on-site and in-stadium presence as well as throughout the Relays’ official digital and social platforms. Toyota will also receive an entitlement of the NBC Sports Network live broadcast of The Penn Relays as part of the partnership.
About Penn Athletics
The Division of Recreation and Intercollegiate Athletics is a broad-based division comprising 33 intercollegiate teams, 37 club sports teams, and expansive intramural sport and campus recreation programs, all taking place within 22 athletics and recreational facilities. The facilities are contained within a contiguous 24-acre footprint at the eastern end of campus, commonly thought to be one of the best athletics infrastructures among urban campuses, with assets such as Franklin Field, The Palestra, and Penn Park. The Penn Relays, the oldest and largest track competition held in the US, attracts more than 110,000 spectators and 15,000 competitors each spring.